Studio Hyphen does a bunch of creative and digital transformation work, whether that’s improving student graduation services, coming up with food ordering systems that give local enterprise the edge, or collaborating with business chambers.
We grabbed five minutes with Managing Director, Sandy Lokas to understand what makes Studio Hyphen tick.
What lessons have you learned from lockdown?
The lockdown was certainly a challenging time to navigate for most people. As a business, Studio Hyphen learnt the importance to be constantly agile and flexible. We’ve seen, through our clients, those who are willing to embrace changes (whether it is digital adoption or adapt-and-pivot) seem to be the ones that are able to brave the storm and come out on the other end. At a personal level, I’m very impressed at how a lot of SMEs had taken the “We’re all in this together” mantra and be there to support one another.
How will your business change moving forward?
Moving forward, Studio Hyphen will focus a lot more on a collaborative effort with other businesses to unlock latent potential. COVID opened a new perspective on the benefit of B2B collaboration and reminded all of us that #WeAreAllInThisTogether and #TogetherWeAreStronger. As the proverb says: “If you want to go fast, go alone. If you want to go far, go together”
Who is your ideal customer?
Our ideal customer is those who are seeking to break the status quo and do things differently as they will be the one that will push us beyond our comfort zone, and, challenge us to be creative in our problem-solving.
Where do you see Hyphen in five years’ time?
In five years, we see Studio Hyphen moving beyond just the digital space and embracing solutions that leverage augmented reality as well as the together apart technology to really blur the line between digital and reality.
Why / how did you get into what you’re doing now?
Studio Hyphen was conceived about 7 years ago under a different umbrella, both founders (Wayne and myself) came from a tech background and are both natural problem solvers and tinkerers. We were presented with an opportunity from a company that is helping universities to increase their efficiency in running the graduation service, whilst reducing paper and human resources. Both Wayne and I then had our first taste of what is now known as the digital transformation (and we couldn’t get enough of it)! Fast forward 7 years, the university system is now our flagship project that has gone through several iterations (and gets better each year!). We’ve also helped half a dozen or so more companies with custom solutions that take their businesses into a new height through technological advancement.
Beyond responding to whatever else 2020 throws our way, do you have anything exciting lined up for the rest of the year that you can share?
Yes! We have been involved in a few other collaborative projects:
ParkCollect is an ordering platform developed as our response to the COVID pandemic. It is designed and developed as an affordable entry-level alternative to the, otherwise, high commission food delivery solutions in the market. Our goal is to help SMEs in the hospitality industry to survive this rough period. (parkcollect.com.au)
Local as QLD is an initiative to help promote local Queensland tourism to Queenslanders; more than ever, regional SMEs needs our support. With almost 40 Queensland chamber of commerces actively involved, along with the support of CCIQ, everyone is doing their part in ensuring that our regional Queensland is getting their fair share of attention to help drive local tourism to their front door during this tough period. (localasqld.com.au)
Find out more about Studio Hyphen here.